This entirely CGI-produced video presents a visually refined sequence where Filippo Ghezzani sofas take center stage in a coastal setting. The scene unfolds along a scenic road overlooking the sea, enhanced by advanced simulations that create a fluid movement of the sofas along the route. Natural lighting and the detailed rendering of waves crashing onto the shore are meticulously recreated using high-definition rendering techniques, ensuring a sharp and dynamic visual experience.

The video combines complex 3D models and cinematic animations to emphasize the texture of the sofas and the quality of their materials, while ambient sound, such as the soothing crash of waves, has been carefully mixed to enhance the sense of serenity and elegance. Every movement of the sofas has been precisely choreographed to express comfort and refinement, seamlessly integrating the furniture with its surrounding environment. Lighting and perspective are managed to highlight the intricate details of the sofas, creating a harmonious visual contrast with the seascape.

The production process involved multiple stages, including:

• 3D Modeling: Each sofa was meticulously recreated using Rhinoceros, with a focus on design details, from shape to finishes, to achieve an accurate representation of the original models.
• Rendering: To bring the scenes to life, Blender was used, leveraging its powerful rendering engine to create a photorealistic video that enhances the quality of the materials and the craftsmanship that defines these sofas.
• Post-Production: The editing and final compositing were handled in Adobe After Effects, with special attention to visual fluidity and narrative coherence, ensuring a promotional video that is both elegant and engaging.
• Ambient Sound Design: The video is accompanied by the soothing sound of the sea, which serves as the backdrop for the scene. The waves’ rhythmic motion creates a serene and natural atmosphere, perfectly complementing the sophisticated and comfortable design of the sofas. This audio element not only enriches the visual experience but also evokes a sense of tranquility and well-being associated with the brand’s products.